Buying or selling a house: the role and value of the real estate agent

Those who do not use a real estate agency make up a much lower percentage than those who use them, and the reason is mainly because they know the purchase or sale interlocutor directly (in 29% of cases) or cannot bear the cost of the agency (25%).

However, autonomous management of the negotiation is recognized as risky, given that 87% of the sample declares that in the future they will certainly resort to an intermediary . 40% say that in their experience they would have needed professional support in the management of bureaucratic practices, 25% in the correct evaluation of the property, 15% would have wanted information on the property and 11% admit that in the do-it-yourself there was no support in the negotiation phase

Intermediary job satisfaction ratings

A high percentage of respondents who have bought or sold a house using a real estate agent say they have had a very positive experience: it is 40% of the sample. A good 43% declare themselves satisfied. 75% of those who have used a real estate agent would most likely use his service again in the future, 73% will look for the real estate agent exactly.


There were also good levels of satisfaction with the remuneration paid, considered by 69% to be “commensurate with the quality of the service performed”. Furthermore, 48% considered the figure of a professional to be useful for managing the sale or purchase transaction in safety, while 35% attributed its usefulness to the possibility of having a much more varied offer than what they would have had doing by itself.

Strengths and areas for improvement in the work of intermediaries

The part of the investigation relating to what is expected from the intermediation of the professional is interesting: transparency first of all (12%) , ability to correctly evaluate the property (11%), professionalism and availability (11%), specific knowledge of the market (10%), in-depth knowledge of the proposed property (9%).

Knowledge of the real estate market in the specific areas where the purchase or sale takes place is also considered a strength of real estate agents by 70% of the interviewees, while 30% consider it an area to improve, as well as the availability and professionalism, considered a value by 69% and instead an area for improvement by 31%.